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Separately-Bookable Pre-Conference Multi-Channel & Digital Employee Engagement Practical Workshop Day, 27th November 2019

Multi-Channel Strategies Which Maximise Employee Engagement: Leverage The Latest Platforms & Technologies, Deploy Creative, Tailored Messaging & Think Outside The Box To Overcome Geographical, Generational & Cultural Barriers To Deliver

A Separately-Bookable, Pre-Conference Workshop Day, 27th November 2019, Central London.

  1. Maximise Reach With Expert Multi-Channel Comms: Guarantee your messages resonate with employees on every channel and stand out through the noise
  2. Next-Level Technologies For Sky-High Engagement: Exploring financially-viable, accessible and practical technologies to support engagement?
  3. Drive Exceptional Engagement With End-To-End Multi-Channel: Determining the right channels, content and media mix for effective, engaging multi-channel employee communications
  4. Next-Level Digital Engagement: Sharpen your digital engagement strategies to get employees and leaders bought into new tools – without losing the human touch!
  5. Fit-For-Future Hard-To-Reach Strategies: Ensure they’re not out of sight, out of mind and engage workers wherever they are with innovative new tech and channels
  6. Champion Diversity & Inclusion & Boost Engagement: Successfully embed D&I into your organisation to attract and retain diverse talent and foster authentic, inclusive cultures
  7. Unlock The Power Of Social Media! Build awareness, drive engagement and ensure your brand messages have impact on different social media channels

08.40 Registration, Coffee & Informal Networking

09.10 GIC Welcome & Chair’s Opening Remarks

Duncan Young
Director of Business Communications
Royal Bank of Scotland




09.30 Meet & Greet
Get to know your fellow delegates – what are you hoping to get out of today’s sessions?

Multi-Channel Comms

09.40 Guarantee Your Messages Resonate With Employees Across Numerous Channels For Maximum Reach & Engagement

  • Do more with less! What does excellent multi-channel engagement look like, without having millions of pounds to spare or the perfect resources already under your belt?
  • Ensure your messages stand out amidst the noise when communicating across multiple channels
  • Are there any free or cheap channels we should be exploring as alternatives, to avoid investing in building new systems or overhauling long-outdated intranets of yesteryear?
  • Advice on building employee trust in internal social media channels and forums to generate a productive, collaborative and well-connected work environment and culture

Steve Hargreaves
Internal Communications Manager
pladis Global

Mairi Brighton
Employee Engagement Lead (UK&I)
pladis Global

New Technologies

10.10 What Are The Most Viable, Accessible & Practical Technologies To Support Engagement: Now & In The Future?

  • What are the genuine, dedicated employee engagement platforms which will help us to carry out our jobs better and achieve the desired outcomes?
  • How are AI and automation poised to shake up the way we measure engagement and conduct surveys moving forward?
  • Evaluate the tools on the market and ascertain which are going to be the most affordable and demonstrate a return on investment
  • What are the technological trends that we need to be thinking about and incorporating in the future?

Speaker To Be Announced; Please Check The Website For Details.

10.40 Morning Refreshment Break With Informal Networking

End-To-End Multi-Channel

11.10 Determining The Right Channels, Content & Media Mix For Effective, Engaging Multi-Channel Employee Communications From Day One

  • Is an omnichannel approach essential to be certain that all key messages are resonating with our audiences, across all ages and demographics?
  • How should different platforms be used? What are the do’s and don’ts of using social channels for business rather than social purposes?
  • Are social media channels actively helping to drive engagement, or are we just investing in awareness by having a presence there?

Sadhana Bhide
Vice President - Head of Barclays Global Alumni Programme

11.40 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email

Digital Engagement

12.00 Sharpen Your Digital Engagement Strategies To Get Employees & Leaders Bought Into Your New Tools & Drive Efficiency

  • Practical tips to become genuinely innovative with your digital engagement strategies, without losing sight of the all-important human element
  • Are companies moving towards digital transformation simply because it’s a trend, or are there genuine, indisputable benefits it can bring to employees?
  • How can we get buy-in from senior executives to invest in new technologies when companies are generally cutting costs across the board?
  • What are some takeaway examples of methodologies and frameworks that companies of different sizes have rolled out and found success with?

Craig Hoey
Digital Lead for Business Communications

12.30 Lunch For Delegates, Partners & Speakers

13.00 Informal Networking Discussions

13.30 Chair’s Afternoon Remarks

Hard-To-Reach Snapshots | Remote Workers & Non-Desk-Based

13.35 Ensure They’re Not Out Of Sight, Out Of Mind: Tips & Tactics To Build Communications With Remote & Non-Desk-Based Staff To Foster Engagement Wherever They Are!

  • How do you reach and engage employees who don’t have a corporate mobile, email account or aren’t desk-based?

Rhiannon Edwards
Head of Internal Communications

Hard-To-Reach Snapshots | Generational

13.55 One Size Doesn’t Fit All: From 16-75+ Ensuring Appropriate Comms & Messaging Which Includes & Engages Every Demographic

  • What are people doing and using to engage younger people? Have they found the most success with technology or face-to-face?
  • Advice on motivating a younger workforce and dealing with generational gaps within the workplace
  • Strategies to manage your high-potential millennial employees and retain them in the long-term

Dan Holden
Internal Communications Specialist 


Breakout Discussions

14.15 Informal Unfacilitated Hard-To-Reach Breakout Discussions

A) Cultural & Language Barriers

  • Recognise and address the cultural challenges behind why some colleagues might be less receptive to your communications
  • Advice on the best messages and approaches to use when communicating with employees when there is a language and/or cultural barrier
  • How do you make sure you’re engaging colleagues across the globe, when factoring in time zones and cultural nuances?

B) Flexible Working

  • With the growing emergence of flexible working, how can you make sure you’re keeping them updated on business strategy and key developments?
  • Keep your employees feeling part of the wider team and bigger picture, even if their circumstances demand more flexible working hours and time away from the office

C) International & Global

  • The logistics of working with employees in different time zones and spread around the world

Hard-To-Reach | Panel Discussion

14.45 Tapping Into Drivers & Overcoming Day-To-Day Challenges For Engaging Comms Strategies That Resonate With Every Employee

Understand the key drivers and day-to-day challenges faced by hard-to-reach employees that might make them less responsive and receptive to your messages and use the learnings to influence and inform your communication strategies moving forwards.

Amanda Hamer
Pharmaceutical Supply Chain Communications Operations Manager

Leia Farnan
Internal Communications Manager
Moneysupermarket Group

Dan Holden
Internal Communications Specialist 

15.20 Afternoon Refreshment Break With Informal Networking

Diversity & Inclusion

15.50 Implement Diversity & Inclusion Into Your Organisation To Attract Better Talent, Boost Engagement & Minimise Staff Turnover

  • It’s all well and good just saying it, but how can organisations properly ingrain diversity and inclusion into their working practices and allow it to naturally grow within the company culture?
  • What are the simplest steps to ensure employees feel like they belong in an organisation?
  • We’re all on the same path! How can you create allies and visible role models to support inclusion throughout the organisation?
  • How can you pre-empt potential employee needs and make their journey easier?
  • The triumphs and hurdles when uniting different staff networks

Sneh Sidhu-Barker
People Partner

Social Media

16.20 Leverage Social Media Within Your Company To Build Awareness, Community & Engagement Among Your Employees

  • How are companies bolstering their social media presence to make sure their messages land and that they’re engaging colleagues not based in the traditional office set-up?
  • Are social media channels worth the cost and actually helping to drive engagement, or are they just a tool to increase awareness?
  • Advice to ensure your brand messages stand out amidst the noise on social media channels
  • What format is the best fit for your brand? You might have their attention, but will your audiences genuinely engage with your content if it’s not pictures, video or audio?

Speaker To Be Announced; Please Check The Website For Details.

Practical Takeaways

16.50 Reflection & Breakout Group Discussions

Reflect on the day’s sessions with your peers: what are the top, practical tips and tricks you’ll be taking back to the office? Share your thoughts in your groups before the chair rounds up the key insights from the day in this closing session.

17.10 Chair’s Closing Remarks & Official Close Of Conference

Duncan Young
Director of Business Communications
Royal Bank of Scotland